01
Import.
Export your leads from your DMS or spreadsheet (CSV). Drag it in.
Organize your leads — free
Your old leads are full of buyers. Find them free.
Upload your lead list. DSE organizes it, scores every lead, and hands you a ranked call sheet — so you know exactly who to call first. Free. No card. Takes about 10 minutes.
- Free forever for organizing & scoring. No credit card. Your data stays yours.
DSE
Call first
142 scored
DM
1. Derrick M.
942018 F-150 · budget confirmed
Hot lead
AT
2. Alicia T.
87SUV · replied 2 days ago
Hot lead
JR
3. James R.
76Under $18k · trade-in noted
SB
4. Shannon B.
58Sedan · 14 days old
Call from the top
The leads you already paid for are going cold in a spreadsheet.
Industry research finds roughly two-thirds of dealership leads never get a response within 24 hours.
Most sales require five or more follow-ups — and most salespeople stop after four.
You don't have a lead problem. You have a "who do I call first" problem.
Third-party automotive response-time and sales follow-up research.
How it works
Three steps. Then start calling.
02
We organize & score.
DSE deduplicates, cleans, and scores every lead on buying signals — budget mentions, vehicle interest, recency, and more.
03
You get a ranked call sheet.
Open your dashboard to a prioritized list: who's hot, who's warm, who's a tire-kicker. Call from the top.
- Ranked, scored lead list (updated as you add leads)
- Automatic dedupe and cleanup of your book
- Hot-lead flags and “call first” ordering
- A dashboard built for a lot, not a cubicle — works on your phone
Scoring on a cold list is a starting point — it tells you who to call first, not who's guaranteed to buy. It gets sharper as leads engage.
Why priority matters
The math on working leads fast
391%
Responding to a lead within the first minute can increase conversions by 391%.
— widely cited automotive speed-to-lead research
78%
78% of buyers purchase from the company that responds first.
— industry lead-response studies
21×
Waiting 30 minutes makes you 21× less likely to qualify a lead.
— lead-response research benchmarks
When you're ready, DSE can work these leads for you — automatically, around the clock. Start free; upgrade only if you see it working.
Ten minutes from now, you'll know who to call.
Free forever for organizing & scoring. No credit card. Your data stays yours.